The following video is a showreel of all the TV graphics created for the channel,representing the mood and the feel of the brand.
Concept: The original National Geographic logo consists of a yellowish rectangle symbolizing the shape of a window (A window to the world).
The Middle Eastern version of the channel is a replicate of the window concept, with a modification in it's shape, symbolizing an arch, a typical and traditional feature in the Middle Eastern architecture.
Also added to the identity is the "chaddeh", an arabic script glyph similar in shape to a flying bird (A symbol of Freedom). This feature is present in the channel's identity and TV Graphics and interacts with the logo and it's enviroment.
Software: Adobe Photoshop CS5 - Adobe Illustrator CS5 - Adobe After Effects CS5